Hi, I’m Daniel – a creative with nearly 20 years of experience in the industry. I started out at Jung von Matt in Hamburg and Berlin, then moved on to BBDO in Berlin and Düsseldorf, where I was part of the management team. In 2019, I joined OPTIMIST to help build a custom agency for Škoda in Prague. Now, I’m back in my hometown, setting up and growing OPTIMIST Berlin.

Born and raised in Berlin, I’ve always been drawn to contrasts—the raw energy, the unexpected collisions, the constant reinvention. That spirit of transformation is what fuels my work and keeps me curious.Outside of the creative world, I’m passionate about sports. In winter, you’ll find me playing ice hockey or skiing. In summer, it’s all about cycling and kitesurfing—nothing clears my head like being out on the water or flying down a trail.

Curious to chat? Just hit me up. Daniel

Campaining
Art Direction
Look & Feel

CV:

Executive Creative Director,
October 2019 – Present | 5 years 9 months | Berlin & Prague
ŠKODA, Melitta, Lidl, Volkswagen California
Executive Creative Director / Member of the Management
May 2017 – July 2019 | 2 years 3 months | Düsseldorf / Porsche, Postbank, Blau, Lidl
Description t6 years 2 months | Berlin/Brandenburg Region / LBS, smart
- Creative Director
  January 2013 – May 2017 | 4 years 5 months
- Senior Art Director
  April 2011 – December 2012 | 1 year 9 months
- Art Director
  Early 2011
Art Director
September 2008 – March 2011 | Sparkassen, Mercedes-Benz, WiWo,
Art Director
February 2008 – July 2008 | 6 months | Berlinchreibung
Junior Art Director
January 2006 – December 2007 | 2 years | Hamburg / BMW, DMAX, Computer Bild, E-Plusduktbeschreibung
Intern / Working Student
2004 – 2005 | 1 year | Hamburg / SKODA, ROLEX