PORSCHE
Start from Zero.
Venturing into the unknown.
For Porsche’s entry into Formula E we developed a bold motto and a striking look and feel that captured the pioneering spirit of Porsche Motorsport as they stepped into a new era of racing — venturing into the unknown.
A fresh start — even on social media.
To connect with a younger, driven audience passionate about gaming and esports, we launched a new social media channel focused on this world. This bold move led to the world’s first-ever car launch on Twitch — executed live by the community."
Redefining the Car Reveals: The First Car Launch Led by the Twitch Crowd.
