As the Office Lead for Optimist in Prague, I headed a tailor-made agency of approximately 50 people dedicated to ŠKODA’s global transformation. Together, we redefined the brand's purpose and ushered in a new era of mobility by developing the global communication platform 'Recharge Life,' which marked the launch of ŠKODA’s first electric vehicle.

Following this, we led a comprehensive brand repositioning rooted in the company’s heritage. We developed the core brand essence, 'Explore More'—a call to action inspired by the founding fathers’ spirit of constantly challenging the status quo. This entire transformation was underscored by a refreshed visual identity, designed to align with ŠKODA’s updated model range and their new 'always-on' communication strategy.